Objective
The focus is to provide integrative management knowledge with a focus on athletes for a career after their career and for re-entrants who either want to reorient themselves or start a new one. The program is designed to enable participants to apply key business disciplines in a goal-oriented manner and to promote innovation and change.
Target audience
Start date: December 2021
Application deadline: November 30, 2021
Duration & Schedule: 1x per week: Monday 17:00-21:00 Total 6 months and 12 days (200hrs.)
Diploma: Certificate (5 ECTS) Business Essentials from Zurich University of Applied Sciences (HWZ)
Outlook: Possibility of an additional 4 CAS plus master thesis for achieving an EMBA.
(on admission file)
Location: with eTrain course platform
Program language: German
Certificate Course Content
1. Economics: Micro-, Macro-Economics (2 days)
Supply and Demand
Firms in Monopolistic or Competitive Context
Price Levels and Exchange Rates
2. Accounting I + II + III (3days)
Income Statement, Balance Sheet
Cash Flow
Reporting (IFRS)
3. Investment, Financing, Valuation (2 days)
Net Present Value, Portfolio Allocation, Valuation, DCF, ROI, Equity, Loans
4. Strategy, Marketing, Sustainability (3 days)
Business Models, Strategy, and How to Integrate Economic, Social, and Environmental Sustainability Considerations
Marketing, Branding and social media
Digital Transformation
5. Principles Management & Law (2 days)
Management Analysis and Decision Making
Effective Management Planning,
Organization, Influence and Control
Contract Law, Compliance, Taxes
