What you will learn?
Benefits for You
- Gain an integrated understanding of the key components of business
- Recognize the connections between multiple functional areas
- Appreciate the diverse—and at times conflicting—objectives across organizations
- Look at the business from multiple angles, to reach more informed decisions
- Deepen your experience through peer networking and collaboration
- Keep pace in today’s increasingly complex business environment
- Drive your career forward while delivering value to your organization on many levels
Benefits for your organization
- Ensure your company has the critical knowledge and skills it needs to succeed
- Build organizational power to spot opportunities and manage challenges
- Become more adept at cascading strategy through every business function
- Promote cooperation and action between various areas of the business
- Develop your company’s talent and succession pipeline
Syllabus
Program content
Strategy
- Environmental scanning and market assessment
- Sources of competitive advantage and barriers to entry
- Building effective value propositions
- Contemporary models of strategic planning
Finance and Accounting
- Key financial/accounting principles and tools
- The effect of transactions on the company’s financial position
- The budgetary cycle and financial controls
- Time value of money: creating support for business decisions
Operations
- Core principles of high-performing processes
- The role of operational building blocks (capacity, inventory, etc.)
- Integrating operations with other functional areas
- Creating an effective operational strategy
Strategic HR
- Fundamental principles
- Utilizing HR to integrate business strategy
- Driving results by managing performance and building high-level partnership skills
- Leading people through change
Marketing
- Understanding customers (businesses and end consumers)
- Market segmentation, targeting, and positioning
- Making product, place, price, and promotion decisions
- Digital and social marketing strategy
Innovation
- The critical importance of creativity in business today
- Examples of successful innovation systems
- The value of experimentation and failure
Data Analytics
- How firms can leverage data to deliver on their strategy
- Intro to Machine Learning, AI and Business Analytics
- Developing a data strategy for your organization
Project Management
- PM basics and commonly used tools
- How projects are managed in different industries
- Why projects succeed and fail, increasing the likelihood of success
Special features
This program blends interactive, instructor-led live sessions with engaging self-paced learning opportunities—enabling you to bring fresh insights to your work, while you work.
Audience
This program is ideal for those at any stage of their career, including:
• Early or mid-career managers who wish to develop the “hard skill” knowledge needed to advance to more senior-level positions
• Small-business owners/stakeholders who want to grow their enterprise
• Entrepreneurs planning to start a new venture
• Directors, general managers, and other senior leaders who want to enhance their technical business knowledge or refresh their perspectives
• Professionals and consultants looking to integrate their professional skills with a solid grounding in business
Program Schedule
Please register before Nov. 1 in order to attend the introductory session and give yourself time to complete the pre-program activities.
Introductory session: Nov 1 (5:00pm - 6:00pm PT)
Live sessions take place from
8:30am - 12:00pm PT on:
Week One: Nov 15, 18, 19
Week Two: Nov 22, 25, 26
Week Three: Nov 29, Dec 2, 3
Week Four: Dec 7, 9* (*Dec 9: 1:00pm-4:00pm)
Times subject to change
Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.ca
Nasima Ramji
Learning Advisor, Executive Education
604.827.5426
nasima.ramji@sauder.ubc.ca
